2002
Whiskas cat food are an international brand based in Virginia USA. Formally known as Pedigree Pet Foods, Whiskas have been developing and providing cat food and cat based products since 1958.

The Challenge
Whiskas UK division approached Blueprint with the idea of designing and manufacturing a fun toy that would be used to engage cats in playful activities. The eventual toy would be in the form of an LED driven light used to tantalise cats and kittens alike. The toy also had to Incorporate the essence of the Whiskas brand, by taking elements from the company logo and corporate colours.

What we did
The Blueprint team delivered a fun light design which encapsulated the very essence of the brand. Following its release, the product received good reviews among dedicated Whiskas consumers and general consumers alike, and proved to be a successful product both here in the UK and overseas.