Halfords Bike Pump

Weldtite are one of the World’s most comprehensive and innovative manufacturers of bicycle maintenance products, and supply customers throughout the UK and over 40 other countries worldwide. Their vast range of products include tyre repair materials, valve accessories, specialist lubricants/cleaners, and workshop/consumer tools.

The Challenge
Blueprint where asked to design Halfords own branded bike pump, but with the added twist that it required a patentable innovation that would automatically make the product a market leader.

What we did
The team solved the project in record time and with results that went beyond expectations of the client. A long standing and iconic product was at the forefront of Halfords bike accessory range, while giving them the market share they wanted with the strong IP they wanted.